Replacing a damaged or bent aluminum wheel with a new one is becoming less of an option these days. With the escalating cost of these new wheels, the owners and their insurance carriers are looking for alternatives. The obvious answer is kwicksilver. A bent wheel can generally be repaired for $75 - $200. A cosmetically damaged wheel can be reconditioned for $50 - $175. The work can be performed in 15 - 45 minutes. The price of performance OEM rims range from approximately $400 - $2,000 each. Aftermarket aluminum alloys can cost even more. The numbers clearly favor repair over replacement. It's a win-win solution - both shop owner and customer benefit.

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